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While I'm sure his hands were at times tied, the bloke seemed out of his depth to me. I had some dealings with him professionally and that was my impression.
He may have supported the team or whatever, but as far as I know, he was promoted from a Maketing Manager's role into a Head of Commercial, with Marketing reporting in to him. I'm not sure how familiar youse all are with Roosters Marketing, but let me tell you that it certainly ain't comparable to, say, working for Budweiser or NAB, that's for sure.
It's all shoe-string stuff (well at Easts, anyway), which in itself isn't bad - it just requires some deeper strategic thinking. A skill that imo, yer man lacked.
For one thing, he brought Production in-house, which while saving money also attracts lesser talent. He should have partnered with an Agency; spent lots more and created innovative brand strategy and media campaigns. Had fewer people in-house. The overall strategic thinking required was not in his arsenal.
It would have looked worse to the board as costs would have sky-rocketed, but if he was genuinely good he would have put his balls on the line.
It is my opinion he did the opposite. Played it safe. Enjoyed the rock star privelages and then left before it all came to an end against his will.
I worked with the Chooks in a design capacity back in '03 (did their season tickets and Membership collateral under Fisk). I was only a Junior designer at the time and blagged my way into the contract by claiming that 'Paul Langmack suggested I should call', lol.
I'm now an experienced Creative Director and Digital Marketing chap, and last year had some meetings with Helliar around how we could help the Roosters across the board, with a focus on Memberships. To say that I was unimpressed would be an understatement.
Doubt it, didn't uncle nick move him on when BC came back?
Poor ted helliar didn't get much to work with this year, especially when he mentioned he had big plans for a day game at home but it still didn't come even after asking the NRL for it.
At the end of the day he was in charge of marketing and we did not capitalise on the great success of last year at all.
Of course they don't. Its the greatest place to work for in the entire country and all who work there feel honoured to be apart of it until Uncle Nick decides he doesn't want them anymore
I wasn't sold on Heliar yet he seemed to do more than previous PR peoples regardless of the increase in memberships increasing.The marketing and design choice in some of our merchandising product leaves a lot to be desired and if he was responsible for signing off on it I wish him all the best in his career move.
Of course they don't. Its the greatest place to work for in the entire country and all who work there feel honoured to be apart of it until Uncle Nick decides he doesn't want them anymore
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