http://www.dailytelegraph.com.au/spo...-1225805499706
Fans want 'Sydney' Roosters scrapped
By Dean Ritchie
POWERFUL Roosters chairman Nick Politis has revealed his club will formally discuss a name change at its next board meeting after fans yesterday overwhelmingly voted to scrap the Sydney Roosters moniker.
Politis' move comes after The Daily Telegraph revealed the club was considering an exciting new brand name, the Bondi Roosters, to appeal to a new generation of league fans. However, it has become clear many hardened league fans still prefer the foundation club's original name, Eastern Suburbs Roosters.
Nearly 3000 fans voted in an on-line poll with a staggering 85 per cent calling for the club to be known as either Bondi Roosters (26 per cent) or Eastern Suburbs Roosters (58 per cent). The Sydney Roosters (13 per cent) was shunned by the fans.
Politis credited advertising guru John Singleton with the Bondi Roosters idea. Singleton told The Daily Telegraph that Bondi's brand name was as powerful as Australia. Politis confirmed his club would survey fans for their thoughts on a name change.
"I think Bondi is a more global name. It is a stronger name than Easts," Politis said. "I like Easts but I think Bondi is better. We will get a professional research company to do a survey. We will take it up at our next board meeting in December."
The Roosters had a disastrous season this year and many at the club believe a new name would help revitalise the Bondi Junction-based club. Singleton - the man who re-branded the old Newtown Bluebags the Jets - took a tongue-in-cheek poke at the eastern suburbs yesterday and then called for the Roosters nickname to be scrapped.
"Everyone hates the eastern suburbs. If you live there you follow the futures. When you're young you play chess and then do a commercial degree and fiddle with other people's money on the stock market," Singleton said. "A big night out is having half a scotch.
"No one likes the eastern suburbs. I would just call them Bondi. That is an international brand. It is worth as much as the word Australia. The Roosters nickname is 100 years old. It should be consigned to history. It's like the Eels.
"If you called it Bondi, membership in the eastern suburbs would go up 300 per cent and increase by 1000 per cent in Australia.
"Everyone loves Bondi. They should let the members decide. But have a name that recognises the sand and the sun. A good wholesome name. Everyone had a chook 100 years ago. The Roosters is a good name for a country team, like Wagga."
Kevin Hastings, one of the Roosters' greatest players, said he wanted Eastern Suburbs back. "I don't think they should have changed it from Eastern Suburbs. Don't forget it's the whole of the eastern suburbs - it's not just Bondi and it's not Sydney," Hastings said.
"Why do people want to mess with tradition?"
Fans want 'Sydney' Roosters scrapped
By Dean Ritchie
POWERFUL Roosters chairman Nick Politis has revealed his club will formally discuss a name change at its next board meeting after fans yesterday overwhelmingly voted to scrap the Sydney Roosters moniker.
Politis' move comes after The Daily Telegraph revealed the club was considering an exciting new brand name, the Bondi Roosters, to appeal to a new generation of league fans. However, it has become clear many hardened league fans still prefer the foundation club's original name, Eastern Suburbs Roosters.
Nearly 3000 fans voted in an on-line poll with a staggering 85 per cent calling for the club to be known as either Bondi Roosters (26 per cent) or Eastern Suburbs Roosters (58 per cent). The Sydney Roosters (13 per cent) was shunned by the fans.
Politis credited advertising guru John Singleton with the Bondi Roosters idea. Singleton told The Daily Telegraph that Bondi's brand name was as powerful as Australia. Politis confirmed his club would survey fans for their thoughts on a name change.
"I think Bondi is a more global name. It is a stronger name than Easts," Politis said. "I like Easts but I think Bondi is better. We will get a professional research company to do a survey. We will take it up at our next board meeting in December."
The Roosters had a disastrous season this year and many at the club believe a new name would help revitalise the Bondi Junction-based club. Singleton - the man who re-branded the old Newtown Bluebags the Jets - took a tongue-in-cheek poke at the eastern suburbs yesterday and then called for the Roosters nickname to be scrapped.
"Everyone hates the eastern suburbs. If you live there you follow the futures. When you're young you play chess and then do a commercial degree and fiddle with other people's money on the stock market," Singleton said. "A big night out is having half a scotch.
"No one likes the eastern suburbs. I would just call them Bondi. That is an international brand. It is worth as much as the word Australia. The Roosters nickname is 100 years old. It should be consigned to history. It's like the Eels.
"If you called it Bondi, membership in the eastern suburbs would go up 300 per cent and increase by 1000 per cent in Australia.
"Everyone loves Bondi. They should let the members decide. But have a name that recognises the sand and the sun. A good wholesome name. Everyone had a chook 100 years ago. The Roosters is a good name for a country team, like Wagga."
Kevin Hastings, one of the Roosters' greatest players, said he wanted Eastern Suburbs back. "I don't think they should have changed it from Eastern Suburbs. Don't forget it's the whole of the eastern suburbs - it's not just Bondi and it's not Sydney," Hastings said.
"Why do people want to mess with tradition?"
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