Logo change

[ChrisN]

I Think on the back of all our current success we should be looking at a new Manufacturing Sponsor such as Adidas, Nike, Puma and much better quality then ISC and for the same price.

[RoosTah]

Never was a fan of our old logo, but that's probably because I wasn't around then. I don't mind our current logo but a lot of Roosters Fans don't like it. What if the club came up with a few new revamped logos that we could choose from?

Would love if they did - I like the idea of doing something like the Dogs - perfect mix of old and new.

I Think our current name "Sydney Roosters" is the best we can get. The "Sydney" name is good for the corporate dollar and for new Rugby League Fans across the World or in Australia, Whats the first City they think of in Australia?

Well, again there is pretty well zero evidence that having "Sydney" has helped us build corporate dollars or our fan base. Again, a tiny suburb like Collingwood just blows the seemingly more bankable brand of "Sydney" out of the water when it comes to football brands in Australia, so maybe the whole "history and heritage" thing is where the real value is at, rather than superficial attempts to build appeal through cynical dilutions? Just a thought.

[RoosTah]

I Think on the back of all our current success we should be looking at a new Manufacturing Sponsor such as Adidas, Nike, Puma and much better quality then ISC and for the same price.

Definitely agree.

Addidas and nike both do pretty good footy jerseys. Canturbury have some good stuff too - love their Ireland jersey from last year.

[RoosTah]

Hmmm just noticed Gaz F has removed one of the logos from his page to "prevent legal action"... happened the day it appeared here.

That's very suspect.... has someone here kicked up a fuss?

[ChrisN]

Would love if they did - I like the idea of doing something like the Dogs - perfect mix of old and new.


Would love to see what they could come up with.


Well, again there is pretty well zero evidence that having "Sydney" has helped us build corporate dollars or our fan base. Again, a tiny suburb like Collingwood just blows the seemingly more bankable brand of "Sydney" out of the water when it comes to football brands in Australia, so maybe the whole "history and heritage" thing is where the real value is at, rather than superficial attempts to build appeal through cynical dilutions? Just a thought.

True, The Brand "Sydney" will help us a lot in the future when the Game grows and is more International.

[The Axe]

They are always the "Roosters" or "Easts" to me. Won't change no matter what the trend or current marketing vogue

[RoosTah]

True, The Brand "Sydney" will help us a lot in the future when the Game grows and is more International.

But will it though? It hasn't done shit for us so far apart from dilute our brand and disconnect us from our heritage. I mean, has Chelsea FC struggled for recognition because it's a team from a tiny corner of London? Would Wigan be better off rebranding themselves as the "Manchester Warriors"?

[ChrisN]

But will it though? It hasn't done shit for us so far apart from dilute our brand and disconnect us from our heritage. I mean, has Chelsea FC struggled for recognition because it's a team from a tiny corner of London? Would Wigan be better off rebranding themselves as the "Manchester Warriors"?

Very True! Still want to stay as the Sydney Roosters.

[RoosTah]

Very True! Still want to stay as the Sydney Roosters.

So you agree the change to Sydney Rooster has done nothing for us apart from dislocate us from the vast majority of our 107 year history, but still want to keep it as "Sydney Roosters"?

That doesn't really make sense...

In any case, I think we can all agree that the original decisions were clearly based on some pretty flimsy logic and haven't achieved what it was supposed to.

[novice chook]

I dont see the point of going backwards. Those who love the club will support it no matter what it is called.

I started to follow the chooks as an 8 year old. I picked them because I liked the colours. As a youngun living on sydneys south western fringe I had no idea where or what Eastern Suburbs was, nor did I care.

I still love those colours and the club over 40 years later. That will never change no matter what its called or the logo they use. Just dont mess with the red, white and blue!

[RoosTah]

I dont see the point of going backwards. Those who love the club will support it no matter what it is called.

I started to follow the chooks as an 8 year old. I picked them because I liked the colours. As a youngun living on sydneys south western fringe I had no idea where or what Eastern Suburbs was, nor did I care.

I still love those colours and the club over 40 years later. That will never change no matter what its called or the logo they use. Just dont mess with the red, white and blue!

Funnily enough you've just proven how moronic and unnecessary the change to "Sydney City" and then "Sydney" was.

What I'm suggesting isn't really a backward step - I'm not saying we should go back to Easter Suburbs. What I'm proposing is a forward step that respects and pays homage to our past. Our base is in Eastern Sydney and all the evidence shows that the majority of our fans remain in the east.

By calling ourselves Eastern Sydney and renewing our brand with a logo that embraces both old and new, we'd be reenergising our brand by more directly tying our NRL club with our club's glorious 107 year past.

[Kelby]

Being named Sydney Roosters has helped us survive long term. Since the name change we have been a powerhouse.

It's about marketing for the whole of Sydney as opposed to just the eastern suburbs, where the demographics have changed dramatically over the past couple of decades.

Spot on.

[RoosTah]

Spot on.

Why do people keep agreeing with this in spite of the fact that literally zero evidence supports it? South Sydney have a crap load more support in Western Sydney than we do despite our more inclusive name and Collingwood is one of the tiniest areas in Melbourne and yet have one of the biggest fan bases in any Australian footy code.

Given our appeal isn't anything close to either of those clubs in terms of geographic reach, I think the whole "Sydney" rename is pretty piss weak.

[Chook]

Why do people keep agreeing with this in spite of the fact that literally zero evidence supports it? South Sydney have a crap load more support in Western Sydney than we do despite our more inclusive name and Collingwood is one of the tiniest areas in Melbourne and yet have one of the biggest fan bases in any Australian footy code.

Given our appeal isn't anything close to either of those clubs in terms of geographic reach, I think the whole "Sydney" rename is pretty piss weak.

Vasco was talking about marketing and having "Sydney" in our name has helped us increase our value on the advertising market. And he's right.

The Easts chant still goes up at games, I don't think any fan has forgotten who we are.

Go Easts.

Chook.

[Headless Chook]

Why do people keep agreeing with this in spite of the fact that literally zero evidence supports it? South Sydney have a crap load more support in Western Sydney than we do despite our more inclusive name and Collingwood is one of the tiniest areas in Melbourne and yet have one of the biggest fan bases in any Australian footy code.

Given our appeal isn't anything close to either of those clubs in terms of geographic reach, I think the whole "Sydney" rename is pretty piss weak.

Go and lobby Politis then, you're wasting your time here