i start by writing Rugby League is the fans sport. Not players, coaches, administrators, nor broadcasters and media. These are stakeholders and part of the product and distribution. Without fans, no sport. With this, we need to understand our collective power.
quite simply, our sport has been allowed to be driven by revenue. In particular broadcasting and advertising.
our game has turned into filling airtime. Matches that are played over 80 mins have turned into up to 2.5 hour marathons. Consider we used to see 3 grades. That would mean in today’s world 7.5hours. Ridiculous.
how has this happened? I blame three reasons.
1. Extra time golden point - draws outlawed
2. The good Colonel video referrals
3. Stoppages that allow opportunities for even more ads
i will save 1 for another day. I’m not a fan but each to their own. Either way, without doubt, extra time allows longer content and more advertising revenue. My focus is 2 and 3.
just watched men’s 7s and noticed ref was unsure and was considering vidiot referral. Instead he consulted in goal and closest touchie who all agreed grounding had occurred. Try awarded. The cynic in me concludes at least half our referrals are unnecessary. So why do we waste our time? Revenue from the good colonel. Also extra time fills broadcasting time and increased return on investment so more adverts to slot in.but at what cost? Fans feel referrals are overdone. Rugby just showed how common sense can reduce referrals. So it can be done. I feel nrl is hooked on the referral revenue drip.
did anyone notice latrell was twice stopped from kicking off last week? Was this so ch9 could run an ad? Don’t know but suspect this was the case. I got home much later than I anticipated last Thursday and the reason is games are taking longer to get through. Quick taps are sometimes allowed; often not. Shot and scrum clocks not penalised. Myth?
Deliberate or not? Please comment.
quite simply, our sport has been allowed to be driven by revenue. In particular broadcasting and advertising.
our game has turned into filling airtime. Matches that are played over 80 mins have turned into up to 2.5 hour marathons. Consider we used to see 3 grades. That would mean in today’s world 7.5hours. Ridiculous.
how has this happened? I blame three reasons.
1. Extra time golden point - draws outlawed
2. The good Colonel video referrals
3. Stoppages that allow opportunities for even more ads
i will save 1 for another day. I’m not a fan but each to their own. Either way, without doubt, extra time allows longer content and more advertising revenue. My focus is 2 and 3.
just watched men’s 7s and noticed ref was unsure and was considering vidiot referral. Instead he consulted in goal and closest touchie who all agreed grounding had occurred. Try awarded. The cynic in me concludes at least half our referrals are unnecessary. So why do we waste our time? Revenue from the good colonel. Also extra time fills broadcasting time and increased return on investment so more adverts to slot in.but at what cost? Fans feel referrals are overdone. Rugby just showed how common sense can reduce referrals. So it can be done. I feel nrl is hooked on the referral revenue drip.
did anyone notice latrell was twice stopped from kicking off last week? Was this so ch9 could run an ad? Don’t know but suspect this was the case. I got home much later than I anticipated last Thursday and the reason is games are taking longer to get through. Quick taps are sometimes allowed; often not. Shot and scrum clocks not penalised. Myth?
Deliberate or not? Please comment.
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