Tweet
Just re-read your post and I missed something. It's at the small skip company level that you get little value when sponsoring a footy team, but at the multinational level it can make a lot of sense.
Any advertising is about lead volume and lead quality. Sponsoring a top sports team (as a blue-chip Company) will get you shed loads of eyeballs, and if there's brand synergy (Toyota and the Cows is perfect with the Cows being the best team with the best player, rugby league being a blue collar game and the Hilux being a Tradie's wet dream) then you have quality of lead to-boot.
Any advertising is about lead volume and lead quality. Sponsoring a top sports team (as a blue-chip Company) will get you shed loads of eyeballs, and if there's brand synergy (Toyota and the Cows is perfect with the Cows being the best team with the best player, rugby league being a blue collar game and the Hilux being a Tradie's wet dream) then you have quality of lead to-boot.
Comment