Help me do my job, pt1: A question for non-members

[Salvatori Grubber]

I get you now, and it makes sense.

It's not the reverting-back-to-Easts that's needed per se, but rather a strategic and sustained journey to the heart of what we want to stand for.

We're talking about a rebrand. Getting under the skin of who we are, what we stand for, our personality, how we go about our business and making overt our goals and visions.

This is exactly what's needed, and is what both the loathsome Dogs and putrid Bunnies have done over the last 5 years.

Great stuff.

[Muffdaddy]

When I talk to my Rooster Supporting mates about membership packages, they are amazed at how affordable they are.
I think the main problem is awareness. Fans who are not on these forums are just not aware of how inexpensive certain memberships can be. I have been sending them links to the website of late, hoping that will spur them on.
You do feel a certain level of ownership when you are a member.

Back in the early 90's I used to do a lot of promo work at the beaches around Sydney and then in the evenings at pubs and night clubs spruiking anything from Coke (cola) to Mountain Dew to Nutri Grain various alcholic drinks to Benson and Hedges ciggies.
I used to turn up to these venues with 4 or 5 very nicely dressed girls who would then hand out samples of said product.
Its amazing the crap you can sell/hand out when you have good looking women/men doing to handing out or selling.
Not sure if the club has tried to do this in the pubs in the East or not, but I reckon if had some of the cheergirls in the pubs selling memberships, you would sell enough throughout a weekend to pay for the promo. There could be specials if you purchase the membership on the spot, for example.

At the other end of the spectrum is the kids. If you can get kids (under12) really wanting and itching and begging to go to a game, well you know you've got at least one parent that has to go with them. The youth market is massive. And I'm talking about as young as 2 years old.
Last year at Henson Park, the 2 sizes of T-shirts that sold out at just about every home game were the size 2 and 3 shirts for the toddlers. Kids get into it and see mum and (mainly) dad with T-shirt on and want to be like them/him.
As has been mentioned before, if we tap into the kids market, we get at least one parent onboard too.

As for the name change back to Eastern Suburbs, I would love it, but also agree that it wouldn't really gain any extra memberships as the new generation of supporters have really only known of us as 'Sydney', like my kids.
I have to say, I still get a tingle in the loins when I'm driving into the city and see any sign that says 'Eastern Suburbs'. I do a little fist pump every time and yell, 'Go you Chookies!!'